Categories

With seven categories to choose from
there is something for everyone on the Business Challenge

Games

In this category, we’re looking for enterprises using innovation in games with commercial potential. Games and game technology can also be applied in ‘serious’ areas such as increasing engagement, e-learning, and creating positive side effects from gaming.

Games-based enterprises can publish their own titles, produce work for hire, or ‘white label’ products to other businesses, or a combination of those. Financial sustainability and differentiation in a crowded market will be points you need to address to convince the judges that your games business is going to be successful.

High-Tech

In this category, we’re looking for an enterprise utilising cutting-edge technology. The sectors this could apply to are many, including aerospace, robotics, telecoms, composites, computer software, biotech, artificial intelligence, medical, and more.

As with our other categories, you won’t just be judged on the quality of your product, you’ll need to demonstrate that there’s a need and a market for this product and that it can be made economically.

3-Dimensional Product Design

In this category, we’re looking for innovative product designs with commercial potential as your entry will be judged not only on the quality of your design, but on how you plan to turn that into a viable business. That could include routes such as establishing a design studio, outsourcing manufacture, manufacturing your own products, or licensing your design.

A product design enterprise needs to take into account how the item will perform its intended functionality in an efficient, safe and reliable manner. The product also needs to be capable of being made economically and to be attractive to targeted consumers. Inspire the judges with a product that solves a crucial problem!

Environment

In this category, we’re looking for innovative enterprises with the environment at the heart of their business. Your business idea may contribute to reducing global warming, responsible practices, or enable others to do so, and it will need to demonstrate how it is also financially sustainable.

An environmental enterprise has the primary goal of improving sustainability and making a positive impact on the environment. They do this through bringing new products or services on to the market.

Engineering

In this category, we’re looking for innovative engineering solutions with a commercial application. Open to any engineering field including mechanical, electrical, marine, architectural, civil, coastal, or robotic.

An engineering enterprise may offer design, build, maintenance, research, processes, or solutions that meet a clear need.  As with our other categories, you won’t just be judged on the quality of your product, you’ll need to demonstrate that there’s a need and a market for this product and that it can be made economically.

Health

In this category, we’re looking for an enterprise that applies innovation to improve health and wellbeing.

A health enterprise creates a product or service that can improve people’s health, prevent ill-health, or change the way services are delivered or accessed. Health enterprises range from developing a new and innovative product, to creating a new way to access health services, to using technology to improve the experience of patients.

Creative

In this category, we’re looking for innovative creative enterprises with a product or service that meets a clearly described need. You’ll need to think about who the customer or beneficiary is, as there are a range of models your business could adapt including providing a service to another business or organisation, selling a product direct to consumers, or licensing your intellectual property to others.

A creative enterprise makes use of creativity, skill and talent to generate intellectual property (such as art, film or crafts), turning this intellectual property into marketable goods and services. Creative enterprises range from harnessing the individual creativity of just one person to a large collaborative enterprise where skills and creativity in different areas are put together. Perhaps you are thinking of setting up a creative studio or collective when you graduate, well this could be the ideal route to test that out!

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